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Portfolio
Welcome to my portfolio. I am a seasoned designer with a rich history of crafting iconic visual identities—most notably my impactful work with MCA Records and my early tenure as Assistant Art Director at Image West. My practice is driven by a passion for hand-drawn logos, bold publicity campaigns, and mentoring emerging talent. Explore my career evolution below.
Image West Ltd.
Patty Berns
Assistant Art Director
Video Effects
Patty Berns
Assistant Art Director
Video Effects
Working for 4 demanding Scanimate computer Art Directors as Assistant Art Director at Image West Ltd. SPFX, I managed the high-intensity, M–F grind between the drafting table and the darkroom—processing the graphics and optical titles that brought real-time animation to life.
Organized & assembled a comprehensive catalog & library of our studio's custom video effects. By transforming this collection into an accessible sales tool, our creative & sales teams could easily present clients with realistic, actionable concepts for animated commercials, with custom effects starting at $500.
Produced precision line art illustrations for ABC Sports' Scanimate-based optical titles.
Defining Broadcast Television: Crafting legendary motion graphics and iconic sports opens for major networks like ABC, NBC, and CBS.
Converted graphic designs into high-definition film for the Scanimate to create motion graphics for ABC, NBC, and CBS.
Pioneering Hollywood Animation: Founded as a trailblazing electronic studio, Image West Ltd. dominated the late 1970s and 1980s broadcast landscapes.
Created iconic optical titles for ABC’s Nightline, Wide World of Sports, NFL broadcasts, Super Bowl XV, the PGA Tour, and various national commercials.
Powered by Scanimate Tech: Utilizing rare analog computer systems to manipulate real-time video signals into fluid, glowing electronic art.
The classic color feedback effect of the 1980s, which pioneered the real-time motion graphics defining a decade of music video pop culture.
Brought to life by Creative Director Ron Hays, who famously directed and synthesized these pioneering visuals for Earth, Wind & Fire's legendary "Let's Groove" video.
These vintage electronic effects were engineered by Creative Director Ron Hays at Image West, Ltd., utilizing the iconic Scanimate system to craft the band's signature retro-futuristic aesthetic.
Scanimate allowed animators to manipulate video signals using knobs and patch cables, creating the vibrant, glowing text and logos that defined TV graphics of that decade.
Designed custom marketing brochure for Coldwell Banker highlighting the historic 1985 Figueroa Tower, a 12-story Class A office landmark.
My hand-drawn 1985 Figueroa Tower listing: $2.23/sq ft, full service. Ω
Graphic Designer for Bullock's corporate publicity and mailers, operating out of the historic Seventh & Broadway headquarters in Downtown Los Angeles.
Bullock’s Wilshire didn't just sell fashion; it sold a lifestyle.
Bullock’s Wilshire Campaign: Print & Display
Hand-assembled catalog layouts featuring physical paste-up type and photo imagery.
Created column ads with borders, and magazine placements to drive retail engagement.
Designed and produced seasonal catalog mailers, mailed quarterly to luxury clientele. (1980s) Ω
I then joined Graphic Orb in North Hollywood as a Graphic Designer, crafting movie ad slicks and theatrical print campaigns for Universal, Paramount, and Sony Pictures.
I created numerous ad slicks for entertainment press kits at Graphic Orb.
Press kits were designed to give the press everything needed to write an article or promote a release.
1980s press kits contained photos, ads & story synopsis. They were packed with tactile promotional materials required to write an article or advertise a release.
MCA Records
Patty Berns
Graphic Designer
Publicity • Illustrator
Patty Berns
Graphic Designer
Publicity • Illustrator
My artistic journey continued at MCA Records, elevating renowned recording artists; located in the iconic Black Tower.
My job was publicity & packaging designs. I also submitted my original illustrations and hand lettering they used for MCA Records WAX FAX Publications.
Designed the original WAX FAX masthead for MCA Records
featuring my own custom hand lettering!
featuring my own custom hand lettering!
Created promo tees and swag. Here is one created for Young Doctors in Love (1982).
Created the standard layout design for MCA WAX FAX Publications
Created the graphics surrounding articles for MCA WAX FAX
Created concert tour promotions for Gladys Knight, Dionne Warwick, Patti LaBelle, Sisters In The Name Of Love. (1986).
Promoting recording artists periodically earned us invitations to the exclusive screenings and premieres we had helped publicize.
Created publicity tickets using traditional paste-up design methods.
My job was publicity for Linda Ronstadt, What’s New (1983).
Created publicity articles in Hollywood Reporter
Created publicity & packaging design for Danny Elfman, Oingo Boingo, Good For Your Soul (1983).
Created publicity articles in Daily Variety.
Created publicity & tour promos for Oingo Boingo, In the Shadows (1984).
Created merchandise packaging design for George Strait, #7 (1987).
Designed cassette and record labels using optimized layout templates.
Created merchandise packaging design for Poguetry In Motion by The Pogues, (1986).
Created publicity & tour promos for The Jets, Crush on You (1986)
Designed home video packaging and cassette labels following strict legal requirements for layout and information.
Created merchandise packaging design for Yellowjackets (1982).
Creating Hollywood newspaper promos for the Back to the Future trilogy presented creative new challenges.
Enjoyed creating the detailed promotions for Gladys Knight’s 1986 show at the Hollywood Aquarius Theater.
Crafting the promos for Sisters in the Name of Love & capturing the elegance of the "Empress of Soul" remains a standout moment from that vibrant era of 1980s entertainment marketing.
Managed artist publicity for Patti LaBelle, Dionne Warwick, and specifically Gladys Knight.
First Place Award recipient for The Santa Barbara Earth Day Festival.
First Place Design for The Santa Barbara Earth Day Festival presented by CEC.
Custom hand-drawn script for
Crazy Shirts of Hawaii
apparel collection.
Crazy Shirts of Hawaii
apparel collection.
Hand-Lettered catalog cover
Multiplicity Gallery
San Francisco
Multiplicity Gallery
San Francisco
Hand-drawn illustration
Cafe Rouge Montecito Inn
Cafe Rouge Montecito Inn
Hand-drawn illustration
Olive Mill Bistro
Montecito Inn
Olive Mill Bistro
Montecito Inn
Hand-drawn logo
Tomesha Corporation
Tomesha Corporation
Fire At The Mine for the
Tomesha Corp 1990
Tomesha Corp 1990
Patty Berns Art was based in Santa Barbara’s historic Fithian Building. Specialized in hand-drawn logos, lettering, print advertising, and publicity.
Hand lettered cover
Fire At The Mine
Tomesha Corp 1990
Fire At The Mine
Tomesha Corp 1990
Hand-drawn logo design
Hollywood Improv Comedy Club, (Est. 1974)
Hollywood Improv Comedy Club, (Est. 1974)
Hand-drawn logo design
Tomesha Corporation
Tomesha Corporation
Hand-drawn
postcard design
LA Nicola Hollywood
postcard design
LA Nicola Hollywood
Hand-drawn logo
The Hub Market
LA Nicola
The Hub Market
LA Nicola
Created various tee-shirt illustration designs for KCET Los Angeles, used as donor gifts.
Illustration
Olive Mill Bistro
Montecito Inn
Olive Mill Bistro
Montecito Inn
Hand-drawn logo
Gables
Clothing Co
Gables
Clothing Co
Hand-drawn lettering
and illustration
Death Valley Croquet
and illustration
Death Valley Croquet
Hand-drawn logo
AKARI Hair Salon
Santa Barbara
AKARI Hair Salon
Santa Barbara
Hand-lettered in chalk
on their chalk board menu
The Hub Market Deli
on their chalk board menu
The Hub Market Deli
Hand-drawn logo
Graffy Software Design
Graffy Software Design
Hand-drawn logo
Keane's Wonder Mine
Keane's Wonder Mine
Hand drawn logo
Weisman
Photography
Weisman
Photography
Hand-drawn logo
Play It Again Sam
Vintage Clothing
Play It Again Sam
Vintage Clothing
Hand colored
& photography
portraits
& photography
portraits
First day of teaching art! Made screen prints with kindergarteners in my son's classroom.
Elementary students absolutely loved discovering the hands-on art of traditional silk screening.
Silk-screening directly onto Eucalyptus & Pepper Tree leaves
Using collected leaves and grass to expose organic, high-contrast graphic patterns.
So popular, each fall, I led silkscreen workshops for every student from K thru 6th grade in the school auditorium.
Providing individual instruction to each student.
Teaching the flood, the pull, and the print.
Hand-printed with love for Mother's Day.
Screen-printing custom Camp Sealth felt badges.
Crafting Treasure Chests from Upcycled Materials
Popsicle Stick Treasure Boxes
1st graders (trace their hands) create hand made Thanksgiving turkey character storybooks.
Teaching the art of papermaking to fellow teachers.
Paper Making promotes cognitive development.
Creating hand made paper art!
Cake decorating enhances focus, patience, and fine motor skills.
Linoleum Block Printing is creative & rewarding.
Creating block print art on card stock for greeting cards!
This 4th-grade potato-printed tablecloth raised $1,000 for the school’s art program.
A seasonal highlight: Bringing the Fiesta Children's Parade float to life with real flowers.
The popular 'Sign Painters Club' met Fridays at noon to paint colorful banners.
A few of the banners for school events!
Eagerly, 4-6th graders fulfilled banner requests from admin & teachers.
Projecting school spirit to the community!
With guidance, students designed and painted unique lettering.
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
I love mentoring artists and teaching diverse art workshops.
Calligraphy serves as the ultimate, high-demand introduction to our entire creative art series.
Calligraphy is more than just writing—it’s creative meditation.
Custom-designed practice sheets provide students with a structured, confident start to mastering lettering forms.
Specialized creative guides transition technical calligraphy skills directly into broader fine art concepts.
Empowering students to break away from the guides and confidently draw their own independent masterpieces.
Challenging an Advanced Calligraphy Workshop
Crafted with love: your personal guide to mastering calligraphy.
Connecting the LA community through calligraphy workshops designed for every age and skill level.
Offering hands-on cursive for 1st–2nd graders alongside calligraphy workshops for all skill levels.
Weekend Workshops: Cursive for Beginners.
Family calligraphy workshops: crafting beautiful, handmade greeting cards together.
Made by a 1st grader! Follow the 'magic' lines with a cool dip pen.
Weekend Lino: Creative Block Printing.
Designed and directed her gallery installation.
Hand-painted holiday windows in Solvang California
Hand-lettered Capiz shells for a Maui event.
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
A hand-lettered gift for every guest.
Hand-painted ornaments in Santa Ynez.
Created hand-lettered place cards for a special event in Napa Valley.
Handmade paper artwork. Donated to and sold at the Santa Barbara Art from Scrap benefit auction.
My first hand lettered sign for Sur la Table Pasadena!
Weekly hand-lettered signage for Sur la Table Pasadena...
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