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Portfolio
Welcome to my portfolio. I am a seasoned designer, educator, and mentor with a rich history of crafting iconic visual identities. My career spans from an early tenure as Assistant Art Director at Image West to my subsequent impactful work with MCA Records. Driven by a passion for hand-drawn logos and bold publicity campaigns, I am equally dedicated to shaping the next generation of creative talent. Explore my career evolution below.
Image West Ltd.
Patty Berns
Assistant Art Director
Video Effects
Patty Berns
Assistant Art Director
Video Effects
Pioneering Hollywood Animation: Founded as a trailblazing electronic studio, Image West Ltd. dominated the late 1970s and 1980s broadcast landscapes.
Defining Broadcast Television: Crafting legendary motion graphics and iconic sports opens for major networks like ABC, NBC, and CBS.
Working for 4 demanding Scanimate computer Art Directors as Assistant Art Director at Image West Ltd. SPFX, I managed the high-intensity, M–F grind between the drafting table and the darkroom—processing the graphics and optical titles that brought real-time animation to life.
Converted graphic designs into high-definition film for the Scanimate to create motion graphics for ABC, NBC, and CBS.
Produced precision line art illustrations for ABC Sports' Scanimate-based optical titles.
Created iconic optical titles for ABC’s Nightline, Wide World of Sports, NFL broadcasts, Super Bowl XV, the PGA Tour, and various national commercials.
I structured the Image West VFX Catalog to optimize user browsing and drive sales, resulting in an average of three effects purchased per transaction.
Powered by Scanimate Tech: Utilizing rare analog computer systems to manipulate real-time video signals into fluid, glowing electronic art.
The classic color feedback effect of the 1980s, which pioneered the real-time motion graphics defining a decade of music video pop culture.
Brought to life by Creative Director Ron Hays, who famously directed and synthesized these pioneering visuals for Earth, Wind & Fire's legendary "Let's Groove" video.
These vintage electronic effects were engineered by Creative Director Ron Hays at Image West, Ltd., utilizing the iconic Scanimate system to craft the band's signature retro-futuristic aesthetic.
Scanimate allowed animators to manipulate video signals using knobs and patch cables, creating the vibrant, glowing text and logos that defined TV graphics of that decade.
Designed custom marketing brochure for Coldwell Banker highlighting the historic 1985 Figueroa Tower, a 12-story Class A office landmark.
My hand-drawn 1985 Figueroa Tower listing: $2.23/sq ft, full service. Ω
Graphic Designer for Bullock's corporate publicity and mailers, operating out of the historic Seventh & Broadway headquarters in Downtown Los Angeles.
Bullock’s Wilshire didn't just sell fashion; it sold a lifestyle.
Bullock’s Wilshire Campaign: Print & Display
Hand-assembled catalog layouts featuring physical paste-up type and photo imagery.
Created column ads with borders, and magazine placements to drive retail engagement.
Designed and produced seasonal catalog mailers, mailed quarterly to luxury clientele. (1980s) Ω
I then joined Graphic Orb in North Hollywood as a Graphic Designer, crafting movie ad slicks and theatrical print campaigns for Universal, Paramount, and Sony Pictures.
I created numerous ad slicks for entertainment press kits at Graphic Orb.
Press kits were designed to give the press everything needed to write an article or promote a release.
1980s press kits contained photos, ads & story synopsis. They were packed with tactile promotional materials required to write an article or advertise a release.
MCA Records
Patty Berns
Graphic Designer
Publicity • Illustrator
Patty Berns
Graphic Designer
Publicity • Illustrator
My artistic journey continued at MCA Records, elevating renowned recording artists; located in the iconic Black Tower.
Created for MCA Records by Patty Berns.
I created graphic design, publicity, hand lettering, and original illustrations.
I created graphic design, publicity, hand lettering, and original illustrations.
Promoting recording artists periodically earned us invitations to exclusive screenings and premieres we had helped publicize.
Created tickets using traditional paste-up!
Hollywood newspaper promos for the Back to the Future trilogy presented creative new challenges.
Everyday, publicity articles in Hollywood Reporter
Publicity articles in Daily Variety.
Created creative layout designs for MCA WAX FAX Publications.
Creating graphics to surround articles for MCA WAX FAX.
Designed the original masthead for MCA Records WAX FAX!
Promo tees and swag. Here is one I created for Young Doctors in Love (1982).
Daily cassette and record labels using established layout templates.
Concert tour promotions for Gladys Knight, Dionne Warwick, Patti LaBelle, Sisters In The Name Of Love. (1986).
Legal details were standard and included on cover designs and labels.
It was a privilege to work alongside such a dedicated team during MCA Records' dynamic 1980s publicity expansion.
Riders In The Sky (1987), Mr. Sincere, Back in the Saddle Again
Merchandise packaging design for Poguetry In Motion by The Pogues, (1986).
MCA Record Store Promo Poster for The Who Who's Last (1984)
Fortunate to have worked with a team that stepped up to every challenge during the fast-paced 1980s publicity surge.
A flood of publicity for Linda Ronstadt, What’s New (1983).
Publicity & packaging design for the popular Danny Elfman, Oingo Boingo, Good For Your Soul (1983).
Publicity & tour promos grew for Oingo Boingo, In the Shadows (1984).
Always busy with George Strait, #7 (1987) merchandise packaging design!
Sensational publicity & tour promos for The Jets, Crush on You (1986)
Patty Berns Art at The Fithian Building Santa Barbara created hand-drawn logos, lettering, print advertising and publicity.
Multiplicity Gallery
San Francisco catalog created by Patty Berns
San Francisco catalog created by Patty Berns
Multiplicity Gallery
San Francisco's 1960s Posters catalog cover - Design & Hand lettering by Patty Berns
San Francisco's 1960s Posters catalog cover - Design & Hand lettering by Patty Berns
Crazy Shirts of Hawaii custom hand-drawn script created for their apparel collection by Patty Berns.
Santa Barbara Earth Day '84, First Place Tee Shirt Design was awarded to Patty Berns.
Santa Barbara Earth Day '84, First Place Tee Shirt Design was awarded to Patty Berns.
Patty Berns Designs
Catalog Photos by Clint Weisman
Catalog Photos by Clint Weisman
Patty Berns Designs
Patty Berns Designs
Hollywood Improv Comedy Club - Design & Hand lettering by Patty Berns
Created for Broida Aircraft Eclipse 350 hand-drawn logo design and aircraft sales catalog brochure - Design & Hand lettering by Patty Berns
Tomesha Corp Fire At The Mine video cover - Design & Hand lettering by Patty Berns
Tomesha Corp Fire At The Mine video cover - Design & Hand lettering by Patty Berns
Tomesha Corp design and illustration by Patty Berns
Tomesha Corp Nicola Tesla letterhead logo design by Patty Berns
LA Nicola Hollywood El Menu de Baja postcard design and hand lettering by Patty Berns
The Hub Market by
LA Nicola logo hand drawn by Patty Berns
LA Nicola logo hand drawn by Patty Berns
Sarah - Design & Hand lettering by Patty Berns
Montecito Inn • Olive Mill Bistro
Cafe Rouge advertising design and illustrations by Patty Berns
Cafe Rouge advertising design and illustrations by Patty Berns
Cafe Rouge Montecito Inn advertising design and illustration by Patty Berns
Olive Mill Bistro
Montecito Inn advertising design and illustration by Patty Berns
Montecito Inn advertising design and illustration by Patty Berns
Olive Mill Bistro
Montecito Inn designs by Patty Berns
Montecito Inn designs by Patty Berns
Created various tee-shirt illustration designs for KCET Los Angeles, used as donor gifts.
Gables Clothing design by Patty Berns
Croquet - Design & Hand lettering by Patty Berns
First day of teaching art! Made screen prints with kindergarteners in my son's classroom at Roosevelt Elementary.
Silk-screened directly onto Eucalyptus & Pepper Tree leaves. Popular event!
Mentored these young creative and confident women.
Each so unique!
Each so unique!
Creating block print art on card stock for greeting cards!
So popular, each fall, I led silkscreen workshops for every student from K thru 6th grade in the school auditorium.
Elementary students absolutely loved discovering the hands-on art of traditional silk screening.
I love to teach! 1st graders (trace their hands) create hand made Thanksgiving turkey character storybooks.
This 4th-grade potato-printed tablecloth raised $1,000 for the school’s art program.
Mentored fellow teachers. Paper making was popular!
Paper Making promotes cognitive development.
Creating hand made paper art!
Providing individual instruction to each student.
Using collected leaves and grass to expose organic, high-contrast graphic patterns.
Teaching the flood, the pull, and the print.
Hand-printed with love for Mother's Day.
Screen-printing custom Summer Camp Sealth 'felt badges' campers loved to earn!
Crafting treasure boxes from up-cycled materials, and popsicle sticks.
Popsicle stick treasure boxes make beautiful gifts.
Cake decorating enhances focus, patience, and fine motor skills.
Linoleum Block Printing is creative & rewarding.
A seasonal highlight: Bringing the Fiesta Children's Parade float to life with real flowers.
Created a 3D science fair display with cut out letters!
Helped my son make this. When his classmates saw it; they too wanted a 3D board! So we made 3D lettering a group project.
The original popular 'Sign Painters Club' soon grew to thirty-two students who loved painting banners for their school.
A few of the banners students painted for their school events!
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
Calligraphy Workshops for all ages--all skill levels Beginners to Advanced!
Calligraphy is more than just writing—it’s creative meditation.
Crafted with love: your personal guide to mastering calligraphy.
Advanced Calligraphy Workshops
I love mentoring artists and teaching diverse art workshops.
Connecting the LA community through calligraphy workshops designed for every age and skill level.
Calligraphy serves as the ultimate, high-demand introduction to our entire creative art series.
Challenging an Advanced Calligraphy Workshop
Custom-designed practice sheets provide students with a structured, confident start to mastering lettering forms.
Specialized creative guides transition technical calligraphy skills directly into broader fine art concepts.
Empowering students to break away from the guides and confidently draw their own independent masterpieces.
Offering hands-on cursive for 1st–2nd graders alongside calligraphy workshops for all skill levels.
Weekend Workshops: Cursive for Beginners.
Family calligraphy workshops: crafting beautiful, handmade greeting cards together.
Made by a 1st grader! Follow the 'magic' lines with a cool dip pen.
Weekend Lino: Creative Block Printing.
Designed and directed her gallery installation.
Hand-painted holiday windows in Solvang California
Hand-lettered Capiz shells for a Maui event.
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
A hand-lettered gift for every guest.
Hand-painted ornaments in Santa Ynez.
Created hand-lettered place cards for a special event in Napa Valley.
Handmade paper artwork. Donated to and sold at the Santa Barbara Art from Scrap benefit auction.
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