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Portfolio
Welcome to my portfolio. I am a seasoned designer with a rich history of crafting iconic visual identities—most notably my impactful work with MCA Records and my early tenure as Assistant Art Director at Image West. My practice is driven by a passion for hand-drawn logos, bold publicity campaigns, and mentoring emerging talent. Explore my career evolution below.
Image West Ltd.
Patty Berns
Assistant Art Director
Video Effects
Patty Berns
Assistant Art Director
Video Effects
Pioneering Hollywood Animation: Founded as a trailblazing electronic studio, Image West Ltd. dominated the late 1970s and 1980s broadcast landscapes.
Defining Broadcast Television: Crafting legendary motion graphics and iconic sports opens for major networks like ABC, NBC, and CBS.
Working for 4 demanding Scanimate computer Art Directors as Assistant Art Director at Image West Ltd. SPFX, I managed the high-intensity, M–F grind between the drafting table and the darkroom—processing the graphics and optical titles that brought real-time animation to life.
Converted graphic designs into high-definition film for the Scanimate to create motion graphics for ABC, NBC, and CBS.
Produced precision line art illustrations for ABC Sports' Scanimate-based optical titles.
Created iconic optical titles for ABC’s Nightline, Wide World of Sports, NFL broadcasts, Super Bowl XV, the PGA Tour, and various national commercials.
Organized & assembled a comprehensive catalog & library of our studio's custom video effects. By transforming this collection into an accessible sales tool, our creative & sales teams could easily present clients with realistic, actionable concepts for animated commercials, with custom effects starting at $500.
Powered by Scanimate Tech: Utilizing rare analog computer systems to manipulate real-time video signals into fluid, glowing electronic art.
The classic color feedback effect of the 1980s, which pioneered the real-time motion graphics defining a decade of music video pop culture.
Brought to life by Creative Director Ron Hays, who famously directed and synthesized these pioneering visuals for Earth, Wind & Fire's legendary "Let's Groove" video.
These vintage electronic effects were engineered by Creative Director Ron Hays at Image West, Ltd., utilizing the iconic Scanimate system to craft the band's signature retro-futuristic aesthetic.
Scanimate allowed animators to manipulate video signals using knobs and patch cables, creating the vibrant, glowing text and logos that defined TV graphics of that decade.
Designed custom marketing brochure for Coldwell Banker highlighting the historic 1985 Figueroa Tower, a 12-story Class A office landmark.
My hand-drawn 1985 Figueroa Tower listing: $2.23/sq ft, full service. Ω
Graphic Designer for Bullock's corporate publicity and mailers, operating out of the historic Seventh & Broadway headquarters in Downtown Los Angeles.
Bullock’s Wilshire didn't just sell fashion; it sold a lifestyle.
Bullock’s Wilshire Campaign: Print & Display
Hand-assembled catalog layouts featuring physical paste-up type and photo imagery.
Created column ads with borders, and magazine placements to drive retail engagement.
Designed and produced seasonal catalog mailers, mailed quarterly to luxury clientele. (1980s) Ω
I then joined Graphic Orb in North Hollywood as a Graphic Designer, crafting movie ad slicks and theatrical print campaigns for Universal, Paramount, and Sony Pictures.
I created numerous ad slicks for entertainment press kits at Graphic Orb.
Press kits were designed to give the press everything needed to write an article or promote a release.
1980s press kits contained photos, ads & story synopsis. They were packed with tactile promotional materials required to write an article or advertise a release.
MCA Records
Patty Berns
Graphic Designer
Publicity • Illustrator
Patty Berns
Graphic Designer
Publicity • Illustrator
My artistic journey continued at MCA Records, elevating renowned recording artists; located in the iconic Black Tower.
My job was publicity & packaging designs. I also submitted my original illustrations and hand lettering they used for MCA Records WAX FAX Publications. Created by Patty Berns.
Promoting recording artists periodically earned us invitations to the exclusive screenings and premieres we had helped publicize.
Created publicity tickets using traditional paste-up design methods.
Designed the original WAX FAX masthead for MCA Records
created by Patty Berns.
created by Patty Berns.
Created promo tees and swag. Here is one created for Young Doctors in Love (1982).
Created the standard layout design for MCA WAX FAX Publications
Created the graphics surrounding articles for MCA WAX FAX
Created concert tour promotions for Gladys Knight, Dionne Warwick, Patti LaBelle, Sisters In The Name Of Love. (1986).
My job was publicity for Linda Ronstadt, What’s New (1983).
Created publicity articles in Hollywood Reporter
Created publicity & packaging design for Danny Elfman, Oingo Boingo, Good For Your Soul (1983).
Created publicity articles in Daily Variety.
Created publicity & tour promos for Oingo Boingo, In the Shadows (1984).
Created merchandise packaging design for George Strait, #7 (1987).
Designed cassette and record labels using optimized layout templates.
Created merchandise packaging design for Poguetry In Motion by The Pogues, (1986).
Created publicity & tour promos for The Jets, Crush on You (1986)
Created merchandise packaging design for Yellowjackets (1982).
Creating Hollywood newspaper promos for the Back to the Future trilogy presented creative new challenges.
Enjoyed creating the detailed promotions for Gladys Knight’s 1986 show at the Hollywood Aquarius Theater.
Crafting the promos for Sisters in the Name of Love & capturing the elegance of the "Empress of Soul" remains a standout moment from that vibrant era of 1980s entertainment marketing.
Managed artist publicity for Patti LaBelle, Dionne Warwick, and specifically Gladys Knight.
Riders In The Sky (1987), Mr. Sincere, Back in the Saddle Again
Patty Berns Art at The Fithian Building Santa Barbara created hand-drawn logos, lettering, print advertising and publicity.
Crazy Shirts of Hawaii custom hand-drawn script created for their apparel collection by Patty Berns.
Santa Barbara Earth Day '84, First Place Tee Shirt Design was awarded to Patty Berns.
Santa Barbara Earth Day '84, First Place Tee Shirt Design was awarded to Patty Berns.
Multiplicity Gallery
San Francisco's !960s Posters catalog cover designed and hand lettered by Patty Berns
San Francisco's !960s Posters catalog cover designed and hand lettered by Patty Berns
Tomesha Corp design and illustration by Patty Berns
Cafe Rouge Montecito Inn advertising design and illustration by Patty Berns
Olive Mill Bistro
Montecito Inn advertising design and illustration by Patty Berns
Montecito Inn advertising design and illustration by Patty Berns
Tomesha Corp Fire At The Mine video cover design and hand lettering by Patty Berns
Tomesha Corp Fire At The Mine video cover design and hand lettering by Patty Berns
Hollywood Improv Comedy Club design and hand lettering by Patty Berns
Tomesha Corp Nicola Tesla letterhead logo design by Patty Berns
Olive Mill Bistro
Montecito Inn designs by Patty Berns
Montecito Inn designs by Patty Berns
LA Nicola Hollywood El Menu de Baja postcard design and hand lettering by Patty Berns
The Hub Market by
LA Nicola logo hand drawn by Patty Berns
LA Nicola logo hand drawn by Patty Berns
Created various tee-shirt illustration designs for KCET Los Angeles, used as donor gifts.
Gables Clothing design by Patty Berns
Tomesha Corp Death Valley Croquet design and hand lettered by Patty Berns
AKARI Hair Salon
Santa Barbara design and hand lettered by Patty Berns
Santa Barbara design and hand lettered by Patty Berns
Hand-lettered in chalk
on their chalk board menu
The Hub Market Deli
on their chalk board menu
The Hub Market Deli
Graffy Software Design design and hand drawn logo by Patty Berns
Keane's Wonder Mine Gratifactor logo design and hand drawn by Patty Berns
Weisman
Photography logo design by Patty Berns
Photography logo design by Patty Berns
Play It Again Sam logo design by Patty Berns
Hand colored portraits
& photography by Patty Berns
& photography by Patty Berns
First day of teaching art! Made screen prints with kindergarteners in my son's classroom at Roosevelt Elementary.
Silk-screening directly onto Eucalyptus & Pepper Tree leaves
Watching them grow as I mentored these creative and confident young artists.
Elementary students absolutely loved discovering the hands-on art of traditional silk screening.
So popular, each fall, I led silkscreen workshops for every student from K thru 6th grade in the school auditorium.
Creating block print art on card stock for greeting cards!
I love to teach! 1st graders (trace their hands) create hand made Thanksgiving turkey character storybooks.
This 4th-grade potato-printed tablecloth raised $1,000 for the school’s art program.
Mentored fellow teachers. Paper making was popular!
Paper Making promotes cognitive development.
Creating hand made paper art!
Providing individual instruction to each student.
Using collected leaves and grass to expose organic, high-contrast graphic patterns.
Teaching the flood, the pull, and the print.
Hand-printed with love for Mother's Day.
Screen-printing custom Summer Camp Sealth 'felt badges' campers loved to earn!
Crafting Treasure Chests from Upcycled Materials
Popsicle Stick Treasure Boxes
Cake decorating enhances focus, patience, and fine motor skills.
Linoleum Block Printing is creative & rewarding.
A seasonal highlight: Bringing the Fiesta Children's Parade float to life with real flowers.
The popular 'Sign Painters Club' met Fridays at noon to paint colorful banners.
A few of the banners for school events!
Eagerly, 4-6th graders fulfilled banner requests from admin & teachers.
Projecting school spirit to the community!
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
Calligraphy Workshops for all ages--all skill levels Beginners to Advanced!
Calligraphy is more than just writing—it’s creative meditation.
Crafted with love: your personal guide to mastering calligraphy.
Advanced Calligraphy Workshops
I love mentoring artists and teaching diverse art workshops.
Connecting the LA community through calligraphy workshops designed for every age and skill level.
Calligraphy serves as the ultimate, high-demand introduction to our entire creative art series.
Challenging an Advanced Calligraphy Workshop
Custom-designed practice sheets provide students with a structured, confident start to mastering lettering forms.
Specialized creative guides transition technical calligraphy skills directly into broader fine art concepts.
Empowering students to break away from the guides and confidently draw their own independent masterpieces.
Offering hands-on cursive for 1st–2nd graders alongside calligraphy workshops for all skill levels.
Weekend Workshops: Cursive for Beginners.
Family calligraphy workshops: crafting beautiful, handmade greeting cards together.
Made by a 1st grader! Follow the 'magic' lines with a cool dip pen.
Weekend Lino: Creative Block Printing.
Designed and directed her gallery installation.
Hand-painted holiday windows in Solvang California
Hand-lettered Capiz shells for a Maui event.
Patty Berns Art
Graphic Designer
Art Mentor • Art Teacher
Graphic Designer
Art Mentor • Art Teacher
A hand-lettered gift for every guest.
Hand-painted ornaments in Santa Ynez.
Created hand-lettered place cards for a special event in Napa Valley.
Handmade paper artwork. Donated to and sold at the Santa Barbara Art from Scrap benefit auction.
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