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Patty Berns, Graphic Designer, Teacher, Mentor

Patty Berns

As a CalArts BFA in Design alumnus, specializing in logos, lettering and publicity, I originated the concept and drawing for the highly successful 'California Raisins' advertising campaign, earning a Santa Barbara Ad Club Scholarship Award to CalArts. I am also a CalArts Wasserman Scholar.

 

I began my career at Image West Ltd as an Assistant Art Director, where I converted logos and hand-drawn designs into graphic film elements used to create optical titles for the Scanimate analog animation computer. I then transitioned to Universal Pictures as a Graphic Designer with Al Ebner's publicity team, crafting impactful movie ad slicks and publicity materials. My artistic journey continued at MCA Records (now Universal Music Group), elevating renowned recording artists through innovative graphic design. Driven by a passion for design and community, I eventually launched a successful studio in Santa Barbara’s Historic Fithian Building, specializing in hand-drawn logos, print advertising, and publicity.

While dedicating time to raising our two boys—which included serving as a dedicated 4-year marching band booster parent and a 6-year assistant scoutmaster mentoring young men in the Boy Scouts—I began channeling my creative drive into art education, instructing studio art throughout their early years. As our sons entered high school, I expanded my practice to include mentoring young artists. Today, I continue to guide students through the complexities of portfolio creation and college preparedness, bridging the gap between foundational art instruction and professional aspirations.

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