As a CalArts BFA in Design alumnus, I specialize in logos, lettering, and publicity. I originated the concept and drawing for the award-winning 'California Raisins' campaign, earning an initial distinguished scholarship to California Institute of the Arts. Once there, my work was further recognized with the CalArts Wasserman Scholarship. During this time, I also dedicated four years to studying figure drawing under Elmer Plummer in the Disney Character Animation Program; training that remains the foundation of my design aesthetic today.

 

I began my career at Image West Ltd. SPFX as an Assistant Art Director, converting graphic designs into high definition film, creating optical titles for the Scanimate analog animation computer. I then transitioned to Universal Pictures as a Graphic Designer on Al Ebner's publicity team, crafting impactful movie ad slicks and publicity materials. My artistic journey continued at MCA Records (now Universal Music Group), elevating renowned recording artists through innovative graphic design. Driven by a passion for design and community, I eventually launched a successful studio in Santa Barbara’s Historic Fithian Building, specializing in hand-drawn logos, print advertising, and publicity.

 

Beyond my life as a designer, I am first and foremost a parent. Having raised two sons with my husband, and serving four years as a marching band booster and six as an assistant scoutmaster; I understand the unique mix of pride and pressure that comes with guiding a child toward their future. My 11 years running an independent estate sales business sharpened my eye for value and history, but it was my time teaching art that truly captured my heart. Today, I’m honored to use that experience to mentor the next generation. I don’t just teach art; I partner with families to navigate the complexities of portfolio building and college prep, helping students turn their creative passions into a clear, professional path.

~ Patty Berns